Today, Sir Richard Branson starts a new music store. What's interesting is that Virgin is putting its biggest emphasis on its subscription service. For a $7.99 monthly fee, listen to an unlimited amount of music from Virgin's one-million-track library. A premium subscription service that will allow those tracks to be moved to a portable music player will be introduced soon. "Two or three years out, subscriptions will overtake à la carte because it is a much more interesting proposition." Told you so. Why Buy If You Can Rent? | 
