In _The Selfish Gene_, Richard Dawkins sought to describe cultural evolution in biological terms with the newly coined term "meme." Here, Cambridge anthropologist Robert Aunger theorizes on the nature of this so-called "thought gene." In doing so, Aunger coins a term of his own, "neuromemetics," proposing that memes are in fact self-replicating electrical charges in the nodes of our brains. The author explains that the shift in perspective from Dawkins's purely social memetics to a memetics working at the intercellular level is akin to sociobiology's view of social behavior as a genetic trait subject to evolution. This is an ambitious book on a par with Susan Blackmore's The Meme Machine. Unlike the handful of pop-culture treatments out there, Aunger steers clear of the popular image of the meme as a VD-like brain parasite passed by word of mouth. That said, this book is that rare hybrid of crossover science writing that carries enough intellectual punch to warrant thoughtful peer review, and yet should appeal to those ambitious general readers who are in the market for a megadose of mind candy.

This rocks! 400 pages of serious thought about memetics. Amazon offers up the book's introduction for your review.

Electric Meme: A New Theory of How We Think and Communicate