In the aftermath of the reported panic, a public outcry arose, but CBS informed officials that listeners were reminded throughout the broadcast that it was only a performance. Welles and the Mercury Theatre escaped punishment, but not censure, and CBS had to promise never again to use the "we interrupt this program" device for dramatic purposes.
One can imagine TBS having to promise never again to use "the obscene gesture" for advertising purposes.
A study by the Radio Project discovered that most of the people who panicked presumed that Germans — not Martians — had invaded. Other studies have suggested that the extent of the panic was exaggerated by contemporary media.
When a meeting between H. G. Wells and Orson Welles was broadcast on Radio KTSA San Antonio on October 28, 1940, Wells expressed a lack of understanding of the apparent panic and suggested that it was, perhaps, only pretense, like the American version of Halloween, for fun. The two men and their radio interviewer joked about the matter, though clearly with some embarrassment. KTSA, as a CBS affiliate, had carried the original broadcast.
Both the War of the Worlds broadcast and the panic it created have become textbook examples of mass hysteria and the delusions of crowds.