Remain humble and compassionate; be professional and courteous -- and have a plan to kill everyone you meet.
Eddy Cue:
We don't have to, and we shouldn't try to kill the iTunes Store or kill people that are buying music.
Douglas MacMillan:
On the day of Apple's announcement, Spotify chief Daniel Ek tweeted the two words, "Oh ok," then later deleted the tweet, according to multiple reports.
