Jose Ferreira, CEO of Knewton:

We have five orders of magnitude more data about you than Google has.

Douglas Haddow:

These are the most boring people on the planet. And it's their world now, we're just supplying the data for it.

Maciej Ceglowski:

Surveillance as a business model is the only thing that makes a site like Facebook possible.

Tim Parks:

I feel guilty. They paid for everything. What am I doing trying to hold a bit back? What if they find out?