There is a vital distinction between limiting the use of online data for ad targeting, and banning data collection outright.
Google invested nearly a billion dollars in its Internet infrastructure in the last quarter of 2011.
Noam Cohen's friend:
Privacy is serious. It is serious the moment the data gets collected, not the moment it is released.
The cost of Facebook Ads varies considerably according to the demographic you are targeting -- it could be as little as a couple of Euro cents a click, as much as 5 Euro a click.
They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.
You owe the companies nothing. Less than nothing, you especially don't owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don't even start asking for theirs.
We go up on Google, we go up on Facebook, see who's doing what to whom. We go up on Google and find out the answers to things. And what that's telling us is that knowledge and new ideas are cheap. And it's playing into a set of predispositions that we have been selected to have anyway, to be copiers and to be followers. But at no time in history has it been easier to do that than now. And Facebook is encouraging that.
And then, as corporations grow ... and we can see corporations as sort of microcosms of societies ... as corporations grow and acquire the ability to acquire other corporations, a similar thing is happening, is that, rather than corporations wanting to spend the time and the energy to create new ideas, they want to simply acquire other companies, so that they can have their new ideas. And that just tells us again how precious these ideas are, and the lengths to which people will go to acquire those ideas.