Acidus:

Think of cookie storage like having to remember an errand to do after work by shouting it at the end of every sentence you say.

Matt Knox:

It's hard to get people to do something bad all in one big jump, but if you can cut it up into small enough pieces, you can get people to do almost anything.

Julia Angwin:

One of the fastest-growing businesses on the Internet, a Wall Street Journal investigation has found, is the business of spying on Internet users.

Beacons can track what a user is doing on the page, including what is being typed or where the mouse is moving.

Eric Porres:

We can segment it all the way down to one person.

Decius:

Money for me, databases for you.

David Moore:

When an ad is targeted properly, it ceases to be an ad.

Sean Cheyney:

We're driving people down different lanes of the highway.

The Web's New Gold Mine: Your Secrets