Lauren Clark:

It's good to have a plan, but if something extraordinary comes your way, you should go for it.

Hector:

You want to begin in a place that's clean and you make it grow.

Chris Long:

It's almost like Wal-Mart: 'We're going to keep our prices cheap and grow from there.' It works.

Teddy Johnson:

We're a small town. We weren't prepared.

Sam Quinones:

Their success stems from both their product, which is cheaper and more potent than [the competition], and their business model, which places a premium on customer convenience and satisfaction. With six to eight drivers working seven days a week, [they] can gross up to $80,000 a week.

University towns have been especially fertile markets ...

Nora Johnson:

In our unending search for panaceas, we believe that happiness and "success" -- which, loosely translated, means money -- are the things to strive for. People are constantly surprised that, even though they have acquired material things, discontent still gnaws.

Esteban Avila:

At least I'm not going to die wanting to know what's on the other side of that river. I already know.

Joe Nocera:

They just want theirs. That is the culture they have created.

Freeman Dyson:

You must have principles that you're willing to die for.

Benjamin Franklin:

It was about this time I conceived the bold and arduous project of arriving at moral perfection.