In a stunning reversal of more than 200 years of conventional wisdom, failure—traditionally believed to be an unacceptable outcome for a wide range of tasks and goals—is now increasingly seen as a viable alternative to success, sources confirmed Tuesday.

Recall, from last year:

Failure is an essential part of the process. "The way you say this is: 'Please fail very quickly -- so that you can try again'," says Eric Schmidt, CEO at Google.

It's funny because it's true.

Failure Now An Option