An ode to lost stigma.
It seems as if every commercial these days has a rock band in it. What was once the mark of utter uncoolness, a veritable byword of selling out, has become the norm. More than a decade ago we became inured to the most unlikely parings. Led Zeppelin in a Cadillac ad. The Clash shilling for Jaguar. Bob Dylan warbling for an accounting firm, or Victoria's Secret. An Iggy Pop song about a heroin-soaked demimonde accompanying scenes of blissful vacationers on a Caribbean cruise ship.
There is no longer even a debate, let alone a stigma.