] In order to promote wireless networking, Intel is
] dedicating an entire advertising campaign to its Centrino
] processors
]
] Intel on Monday will begin coaxing notebook buyers to
] "unwire" as part of a new, multimillion-dollar ad
] campaign designed to introduce the Centrino family of
] chips.
]
] Intel, which plans to introduce the new chip family at a
] 12 March event in New York, will kick off the Centrino
] campaign with teaser TV ads.

ZDNet |UK| - News - Business - Story - Intel ad campaign cries 'Unwire'

] When Mazda decided to bring back its legendary RX sports
] car a few years ago, it feared it would be eating the
] Nissan Z%u2019s dust. The resurrected Z would hit the
] streets a year ahead of the RX-8. To get a jump on the
] competition, Mazda considered running RX-8 teaser ads.
] But still, that didn%u2019t seem enough to overcome the
] deafening buzz the Z was generating.

Pixels to Pavement

] Last month, the Senate convened a hearing on the presumed
] problem of %u201Cpayola%u201D in the radio industry. The
] hearing followed the re-introduction of a bill by Sen.
] Russ Feingold (D-Wis.) to rein in the industry%u2019s
] %u201Cnew pay-for-play system.%u201D The legislation, in
] turn, follows a spate of media attention%u2014from the
] New York Times, ABC%u2019s 20/20, and PBS%u2019s
] Frontline%u2014on payola.

Washington City Paper Cover Story: Same Old Song and Dance

] RIO DE JANEIRO, Brazil - While Americans prepare for
] possible war in the Persian Gulf, Brazilians are
] celebrating Carnival, five days of elaborate parades,
] exorbitant alcohol consumption and 95 percent-naked
] bodies gyrating to dizzying samba rhythms.
]
] Events began Friday when Rio's mayor handed over keys to
] the city to the Rei Momo (Carnival King).
]
] Rio's 14 premier samba schools - nonprofit community
] organizations - were to compete today with fanciful
] costumes, orchestrated dance steps and enormous,
] colorfully decorated theme cars in the highlight of the
] globe's most fabulous pre-Lenten festival.
]
] This year a serious theme has made its way into the giddy
] event. While other samba schools pay homage to soccer
] legend Ronaldo and tout Brazilian theatre, Mocidade, one
] of Rio's top samba schools, will roll out eight elaborate
] theme cars that recount the history of organ transplants.

Jubilant carnival has serious theme: transplants

] SALVADOR, Brazil -- The costumes are glitzy and the flesh
] amply exposed. Samba and other native rhythms thunder
] from marching bands and rock groups alike, whipping
] millions of onlookers into frenzy.
]
] The festivities have reached a fevered pitch in Brazil,
] where an entire nation is caught in the midst of Carnaval
] -- a multi-day celebration of dance, music and ample
] amounts of booze.
]
] While it may not have invented the holiday leading up to
] Lent's Ash Wednesday, South America's largest nation is
] by far the king of Carnaval countries. Millions of
] tourists from all corners of the globe converge to join
] the nation's 175 million in their revelry.
]
] And most everyone to some extent participates in the
] celebration. Whether you just lean out a window to catch
] a glimpse of the "desfiles" (parades) or march in one
] yourself, Carnaval's grasp is inescapable.

Have a blast at Carnaval

] Some might call it child's play, but the art 16-year-old
] Veronica Varos creates for her Web sites using Paint Shop
] Pro is anything but childish.
]
] Veronica, who taught herself HTML at age 12, has been
] designing Web graphics using Paint Shop Pro for the past
] four years. What started out as a way to pass the time
] has turned into a profitable hobby for the Pennsylvania
] teen.
]
] Veronica's Web adventure began with her interest in
] music.
]
] "She's a big Hanson fan," Linda Varos, Veronica's mother
] said, "She's been real involved with them since they
] first launched. We let her get so involved with the
] Hanson community online because it offered some semblance
] of safety."
]
] It was seeing other Hanson sites on the Web that first
] piqued Veronica's interest in Web and graphic design.

Pennsylvania Teen Creates Award-winning Web Graphics with Paint Shop Pro

] Fred Rogers, better known as television's "Mister
] Rogers," a cultural icon and kindly neighbor to
] generations of American children, died Thursday at the
] age of 74.
]
] Rogers died at his home in Pittsburgh, Pennsylvania,
] after a brief battle with stomach cancer, according to a
] spokeswoman for his production company.
]
] David Newell, a Rogers family spokesman, told The
] Associated Press that Rogers was exactly as he appeared
] on TV.

CNN.com - 'Mister Rogers' dies at age 74 - Feb. 27, 2003

] Flavia Carvalho recalls unlocking the door to her
] computer software store here Tuesday when she noticed how
] utterly alone she was on a commercial block that is
] usually bustling by 10 a.m. Everything was closed: the
] shoe boutique, the art gallery, the colossal supermarket
] on the corner.
]
] Then, with a tap on the shoulder, a young man appeared,
] seemingly from nowhere, with a message all the more
] chilling for its casual delivery: Shut down your shop for
] the day, or else.
]
] "I thought: Oh, no, not again," Carvalho said. "Another
] day without business. But what could I do? He told me
] that anyone who opened would be shot or burned."

As Carnaval Opens, Violence Rocks Rio

] TOKYO -- Sega Corp., grappling with a plan to merge with
] a pinball-machine company, now has two huge potential
] suitors mulling their own bids for the ailing videogame
] maker: Microsoft Corp. (MSFT) and videogame giant
] Electronic Arts Inc. (ERTS), Friday's Wall Street Journal
] reported.
]
] The two U.S. companies are separately exploring the
] possibility of buying all or parts of Sega, according to
] people familiar with the situation. These people stressed
] that the two potential suitors have yet to hold formal
] talks with Sega, and no deal appears imminent.

Smartmoney.com: Breaking News: Microsoft, Electronic Arts Mull Separate Bids for Sega

] The financial rewards will more than cushion any
] perceived blow to Martin Bashir's journalistic
] credibility following his controversial interview with
] Michael Jackson
]
]
] Lisa O'Carroll
]
] Friday February 28, 2003
]
]
]
] Living With Michael Jackson: Bashir's cut could top
] £400,000.
]
]
] He has been pilloried for using oily charms in pursuit of
] his interview with Michael Jackson but privately Martin
] Bashir knows the financial rewards will be more than
] enough to cushion any perceived blow to his journalistic
] credibility.

MediaGuardian.co.uk | Broadcast | Jackson gives Bashir bonanza