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Two-buck wine craze spills into Raley's chain

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Two-buck wine craze spills into Raley's chain
Topic: Miscellaneous 10:17 am EDT, Jun  3, 2003

] Competition among $1.99 bottles of wine is getting so
] fierce so fast that officials of the California State
] Fair may have to add a new class to this summer's wine
] competition: Best of the Cheapest.
]
] First on the market last year was the Charles Shaw wines
] -- "Two Buck Chuck" -- made by Bronco Wine Co. of Ceres
] and sold only at the Trader Joe's chain of grocery
] stores.
]
] Then a few weeks ago the Beverages & More group of liquor
] stores introduced its own $1.99 wines under the Pacific
] Peak label, made by Golden State Vintners of Napa.
]
] Now the Raley's, Bel Air and Nob Hill family of grocery
] stores is leaping into the arena with three $1.99
] varietals marketed under the CA Arbor label, made by
] Black Oak Winery of Healdsburg.

I'm in Sonoma County for a couple of weeks and plan to visit Black Oak Winery in Healdsburg to get the dirt on the $2 wine trend sweeping across California.

Two-buck wine craze spills into Raley's chain



 
 
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