] More evidence that blogging is entering the tech world's
] mainstream: Search engine giant Google has scooped up
] Pyra Labs, a small, privately held San Francisco company
] that makes Blogger, the wildly popular, free blog
] publishing software.

I think the answer to Gillmor's question is obviously "Yes!" In a time of lagging advertising in the media industry and a race to get more subscribers, blogs represent a silver lining in the world of mass communications -- cheap, user-driven content. But what do you think of Google's entrance into the blogging space? Will blogs loose their luster as they go corporate, or will they continue to grow and in some cases, make money? Drop me a note and I will publish selected reader comments in an upcoming Filter.

Blogs Get Google's Embrace (Washington Post)