] Weblogs are going Googling. ] Google, which runs the Web's premier search site, has ] purchased Pyra Labs, a San Francisco company that created ] some of the earliest technology for writing weblogs, the ] increasingly popular personal and opinion journals. ] The Thursday buyout is a huge boost to an enormously ] diverse genre of online publishing -- also known as ] ``blogging'' -- that has begun to change the equations of ] online news and information. ] Weblogs are frequently updated, with items appearing in ] reverse chronological order (the most recent postings ] appear first). Typically, they include links to other ] pages on the Internet, and the topics range from ] technology to politics to just about anything you can ] name. Many weblogs invite feedback through discussion ] postings, and weblogs often point to other weblogs in an ] ecosystem of news, opinions and ideas. Mercury News | 02/16/2003 | Dan Gillmor: Google buys Pyra in big boost for blogging |