:akoff's laws are my favorite...

] Frames trump facts.
]
] This has an important consequence. Political liberals
] have inherited an assumption from the Enlightenment, that
] The facts will set us free, that if the public is just
] given the facts, they will, being rational beings, reach
] the right conclusion.

Lakoff's Second Law

] Voters vote their identities, not their self-interest.
]
] Because of the way they frame the world, voters vote in
] a way that best accords with their identities and not
] in accord with their self-interest. That is why it is
] of no use for Democrats to keep pointing out that Bush's
] tax cuts go to the top 1 percent, not to most voters.
] If they identify with Bush because they share his
] culture and his world view, they will vote against
] their self-interest.

What's Your Law?