Helvetica essentially takes any word or phrase and pressure-washes it into sterility. I love it. So does Panasonic, BASF, Bayer, American Airlines, PanAm, Lufthansa, BellSouth, Hapag-Lloyd and any number of other firms that use it for their logos and as their house font.

...

I'm fascinated by typefaces and wish I had more reason to explore them...

And the Pi room sounds great... I might need one in my house someday.

Douglas Coupland: I Luv Helvetica