He changed the computer industry. Now he's after the music business. "The world needs more smart editorial these days." "We told the record companies the music subscription services they were pushing were going to fail. People don't want to buy their music as a subscription." "[Getting music online] is such a compelling way to get music. It's instant gratification." "But who knows? This is all new territory." Somebody needs to tell Steve about MemeStreams. I'm not a professional futurist, but I would offer that, historically, "because we've always done it that way" is an unsuccessful long-term strategy. I don't know if companies can turn a profit on a music subscription service, but I must say that they can be very compelling for the end user. I count myself among the critics that have been won over by Rhapsody. Steve Jobs: The Rolling Stone Interview | 
