When the 40,000 subscribers to Reason, the monthly libertarian magazine, receive a copy of the June issue, they will see on the cover a satellite photo of a neighborhood -- their own neighborhood. And their house will be graphically circled.

I was at least slightly surprised to find that Reason has only 40,000 subscribers. (Recall Elonka's post from last month, highlighting the top 100 magazines.) For every subscriber to Reason, there are 24 subscribers to Soap Opera Digest. One wonders how often the 24 includes the one.

You see, with TIA, I could ask that sort of question, and get an answer, pronto. Wouldn't that be great?

Putting 40,000 Readers, One by One, on a Cover