You don't own your name. The world is running out of names. Rules are up for grabs.

"It's a kangaroo court. They seem to change the rules on the fly."

Drug companies spend millions on market research to make sure their names are both serious and sexy.

Occasionally, desperation can lead to brilliance.

In a complex world, the simplest words are the most oversubscribed.

"The more we stray into the territory of naming systems and geography, the more we realize the illogicality."

Cyberspace and globalization represent ... a sea change in the scale of modern society.

The vast majority of trademark applications used to be rejected; now the opposite is true.