Strategic frame analysis is an approach to communications research and practice that pays attention to the public's deeply held worldviews and widely held assumptions. Recognizing that there is more than one way to tell a story, strategic frame analysis taps into decades of research on how people think and communicate. Quite simply, framing refers to the subtle selection of certain aspects of an issue in order to cue a specific response. This is reminiscent of the business plan for General Memetics Corporation, except that Framework Analysis lacks personalization and social network exploitation. Well, there's that, and the fact that Framework Analysis is meant to be a force for Good. But then, tools are value neutral, right? Techno is the new Pop. Strategic Framework Analysis | 
