His transparent plastic iMac, the neat iPod, the iBook, the G4 Cube and the Titanium PowerBook are icons. They single-handedly remind us of the power of elegant, emotional design.

Friends say the roots of his success lie in his lateral thinking -- finding the true appeal of an object, often ignoring the traditional approach to design.

The iPod is like a cigarette pack for those addicted to music instead of tobacco.