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Will Consumers Pay for News Webcasts?

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Will Consumers Pay for News Webcasts?
Topic: High Tech Developments 8:54 am EDT, Aug  3, 2002

Who will pay for online news? The question has long boggled the news media, which has largely failed to make money on their Web sites using advertising, even though millions use the free news they provide.

But publishers and broadcasters are redoubling their efforts to sell news for money, and the offerings have generated -- if not yet profits -- at least some buzz.

ABC exec: "I think many users, certainly not all of them, are prepared to pay for high-quality service and high-quality content."

The key to success is gearing news packages to the interests of individual subscribers, beyond the simple personalization settings available on some Web sites.

Will Consumers Pay for News Webcasts?



 
 
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