] Los Angeles - Pop singer Rachel Farris is far from a
] household name, but a new spin on marketing could change
] that.
]
] Her independent record label is embedding mini-CDs in the
] lids of soft drink cups at movie theaters nationwide and
] a few theme parks.
]
] Featuring not just a pair of songs that can be heard on
] regular CD players but also video clips and other content
] viewable on computers, the so-called enhanced CDs make TV
] and radio seem passe.

Neat!

Sip For A Song: CDs In Soda Cup Lids