McCain's shtick wasn't exactly that, but it was close. He was a war hero who married an heiress to a beer distributorship and had been in the Senate since the Mesozoic Era. His greatest strength as a politician had up until this year been his ability to "reach across the aisle," a quality that in the modern Republican Party was normally about as popular as open bisexuality. His presence atop the ticket this year was evidence of profound anxiety within the party about its chances in the general election. After eight disastrous years of Bush, they thought they had lost the middle — so they picked a middling guy to get it back.

Requiem for a Maverick : Rolling Stone