Revision3 runs a tracker expressly designed to coordinate the sharing and downloading of our shows. It’s a completely legitimate business practice, similar to how ESPN puts out a guide that tells viewers how to tune into its network on DirecTV, Dish, Comcast and Time Warner, or a mall might publish a map of its stores.
But someone, or some company, apparently took offense to Revision3 using Bittorrent to distribute its own slate of shows. Who could that be?
Along with where it’s bound, every internet packet has a return address. Often, particularly in cases like this, it’s forged – or spoofed. But interestingly enough, whoever was sending these SYN packets wasn’t shy. Far from it: it’s as if they wanted us to know who they were.
A bit of address translation, and we’d discovered our nemesis. But instead of some shadowy underground criminal syndicate, the packets were coming from right in our home state of California. In fact, we traced the vast majority of those packets to a public company called Artistdirect (ARTD.OB). Once we were able to get their internet provider on the line, they verified that yes, indeed, that internet address belonged to a subsidiary of Artist Direct, called MediaDefender.
Now why would MediaDefender be trying to put Revision3 out of business? Heck, we’re one of the biggest defenders of media around. So I stopped by their website and found that MediaDefender provides “anti-piracy solutions in the emerging Internet-Piracy-Prevention industry.” The company aims to “stop the spread of illegally traded copyrighted material over the internet and peer-to-peer networks.” Hmm. We use the internet and peer-to-peer networks to accelerate the spread of legally traded materials that we own. That’s sort of directly opposite to what Media Defender is supposed to be doing.