The plugins
Trac alone is far from ready even for non-tech users, let alone customer. You need to install at least 7 plugins, 3 admin side and 4 users side.
* TracAccountManager
* TracCustomFieldAdmin
* TracWebAdmin
* TracPrivateTickets
* TracSimpleTicket
* TracPermRedirect
* TracContentFilter
Trac sucks for non-techies and customers. This can fix it.