Celebrating a hundred years of advertising against women...

Dove recently unveiled its latest campaign, and it hinges on the idea that your armpits are ugly. Dove Ultimate Go Sleeveless is supposed to give women "softer, smoother underarms in just five days"—in ads for the product, which Stephen Colbert calls a "breakthrough shame-o-vation," women cut the sleeves off their tops with joyful expressions, as if they've been liberated from a terrible scourge. If it's news to you that this part of your body is not so hot, Dove says you're in the minority, citing a survey in which 93 percent of women said they "think their underarms are unattractive." And if you doubt statistics culled from 534 women in an anonymous online poll, rest assured that Dove's best advertising efforts will be directed at making those numbers true.

OMG, Lysol douche?! Ouch! My question is, what will women be aghast at in another 50 years?

-janelane

The Cure for Your Fugly Armpits

WASHINGTON — Preliminary government estimates say there were more tornadoes in a single day last week than any other day in U.S. history.

Extreme weather abounds in the Southeast, and victims need all the help you can give:

Donate clothing and household items
Donate cash

-janelane

NOAA: Record 312 tornadoes in 24 hours last week  | ajc.com

Rules of the road

Increase gas mileage and get 50 mpg in your car - MSN Money

7 Foods That Should Never Cross Your Lips:
* 1. Canned Tomatoes
* 2. Corn-Fed Beef
* 3. Microwave Popcorn
* 4. Nonorganic Potatoes
* 5. Farmed Salmon
* 6. Milk Produced with Artificial Hormones
* 7. Conventional Apples

Whoa. More reasons to go organic and forgo questionable farming and packaging.

-janelane

7 Foods That Should Never Cross Your Lips - Prevention.com

They had to bolster the floor, doors and B pillars (where the back edges of the windows rest) with acres of carbon fiber. They had to turn the topside air scoops into structural supports for protection during a rollover. Then they had to sacrifice 100 virgins and have the production facility in Molsheim, France, blessed by druids.

-janelane

Peak Oil: Bugatti Makes a Car for the Ages | Product Reviews | Wired.com

One “positive” often raised about McDonald’s is that it sells calories cheap. But since many of these calories are in forms detrimental rather than beneficial to our health and to the environment, they’re actually quite expensive — the costs aren’t seen at the cash register but in the form of high health care bills and environmental degradation.
...
Like so many other venerable foods, oatmeal has been roundly abused by food marketers for more than 40 years. Take, for example, Quaker Strawberries and Cream Instant Oatmeal, which contains no strawberries, no cream, 12 times the sugars of Quaker Old Fashioned Oats and only half of the fiber. At least it’s inexpensive, less than 50 cents a packet on average. (A serving of cooked rolled oats will set you back half that at most, plus the cost of condiments; of course, it’ll be much better in every respect.)
...
The aspect one cannot argue is nutrition: Incredibly, the McDonald’s product contains more sugar than a Snickers bar and only 10 fewer calories than a McDonald’s cheeseburger or Egg McMuffin. (Even without the brown sugar it has more calories than a McDonald’s hamburger.)

Not quite as much of a sucker punch as the images of the factory farming which is required to produce such cheap meat, but still an impressive analysis.

BTW, a Snickers bar has 30 grams of sugar which is 3/4 the amount in a can of Coca-"corn syrup in water"-Cola.

-janelane

How to Make Oatmeal . . . Wrong - NYTimes.com

In geometry, a frustum is the portion of a solid (normally a cone or pyramid) that lies between two parallel planes cutting it.

-janelane

Word of the Day: Frustum

Picture the scariest and most badass cop you know or have run into. Now multiply that by … well, a lot. That's die Polizei, the German Police, for you.

Every mechanical engineer dreams of driving on the Autobahn. I think it's in the fine print when you get your diploma. I guess I'll have to settle for the antics of these guys in the meantime.

-janelane

Drive on the Autobahn - Wired How-To Wiki

Skeptics are concerned that reservoirs cost millions of dollars in planning and consulting fees — and that's before any groundbreaking.

Actually, consultant fees are only 10% of the project; the lion share goes to contractors and suppliers. Of course, all phases of the project would be a huge local white- and blue-collar jobs boom.

"The cynic in me says these reservoir projects and the push to build reservoirs is really about consultants and engineers making a lot of money," said Joe Cook, executive director and riverkeeper at the Coosa River Basin Initiative.

Not all engineers or engineering firms are created equal and you will get what you pay for. I can think of several reasons why you should pay a qualified engineer to oversee the construction of a state-of-the-art dam in a metropolitan area.

Cook said money would be better spent fixing leaking pipes and infrastructure that waste the state's existing water supplies.

This exercise has been done before. Fixing leaks would only save 10% of the projected shortfall. Draconian conservation measures would only save 30%. We simply must have new sources. See for yourself in the online report which was created by a coalition of engineers, scientists, politicians and businesses to analyze the feasibility of a hundred different scenarios for getting us out of this intractable mess.

Probably goes without saying that I'm not very impressed by that riverkeeper. He needs to go back to the kids' table if that's all he can contribute.

-janelane, environmentalist engineer

Canton reservoir shows realities of Deal plan  | ajc.com

From the U.S. budget to Israel, from morality to Facebook, here's why you should be following the amazing events in Cairo.

We're all smart people on Memestreams, so many of these items are obvious. However, the importance of encapsulating such a far-reaching event for mass consumption cannot be overstated. Also, some items were surprising and refreshing in their idealism (e.g. #9).

-janelane

10 Reasons Americans Should Care About the Egyptian Revolution