The "FOR EXTERNAL USE ONLY'' sticker stumped 25 percent of even those who could read every word, and misled 90 percent of the adults in the lowest literacy group.
That, Dr. Wolf said, was probably because its icon was so strange. The label depicted an oddly-stretched human shape encased in what looked like a series of ghostly shrouds. Take this pill to stop hallucinations? To start them?
"A lot of people thought that icon meant the drug was radioactive," Dr. Wolf said.
Some funny quotes for an NYT article on Rx bottle labels. Not a chair-gripping, hot-tech topic, but reality nonetheless.
