Ok, being proactive is normally a good thing but does the FAA have any jurisdiction here and was this really a necessary rulemaking at this point in time (& space)?

The United States government does not want billboards in space.

The Federal Aviation Administration proposed Thursday to amend its regulations to ensure that it can enforce a law that prohibits "obtrusive" advertising in zero gravity.

"Objects placed in orbit, if large enough, could be seen by people around the world for long periods of time," the FAA said in a regulatory filing.

Currently, the FAA lacks the authority to enforce the existing law.

FAA: Space billboards don't fly