I have wanted one a Smart ForTwo as a daily driver for a while. Now with gas over $2/gal and 17mpg, I really want one.

The Zap is 8 feet 2 inches long, or slightly more than half the length of the Prius, and at 1,588 pounds, it is nearly 40 percent lighter than the Mini Cooper. Campbell said the three-cylinder car appeals to urban dwellers who need to squeeze into small parking spaces and like the stylish colors.

The customizable car will be sold with door panels in a variety of colors that can be switched "within the time it takes to drink a latte," Campbell said.

The European version of the car, which is manufactured by Smart, a subsidiary of Mercedes-Benz, is rated to get 60 miles per gallon. However, Campbell said that after being modified by G&K Automotive Conversions to meet the tougher U.S. emissions standards, the car received an initial Environmental Protection Agency rating of just 37 mpg. He said the company's internal tests indicate that the modified car should get at least 50 mpg, so it has asked the EPA for a retest.

Wired: Smart Car Seeks Small Niche