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ONION:IKEA Claims Another 10,000 Lifestyles

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ONION:IKEA Claims Another 10,000 Lifestyles
Topic: Miscellaneous 5:59 pm EDT, Apr 28, 2004

ATLANTA—IKEA, the rapidly growing Swedish retailer of inexpensive home furnishings, claimed another 10,000 American lifestyles in 2003, according to a report released Tuesday by the Center for Interior Design Control.
"This epidemic of self-assembled, clean-lined modernist furniture is still largely contained to densely populated urban areas, but the danger exists that it will spread to other regions throughout America," CIDC spokesman Chris Greeves said Tuesday. "At the rate it's moving, our nation could suffer European levels of Scandinavian design within a decade."

Greeves said IKEA is not easily controlled, as it spreads largely through word of mouth.

"It passes between rooms until it has infested not only your living room, but also your 1.5 bathrooms, your cleanly appointed kitchen, and then your entire sun-drenched, open-plan loft apartment. In the most extreme cases, it will even spread to the string-light-decorated rooftop patio overlooking your recently gentrified neighborhood."

ONION:IKEA Claims Another 10,000 Lifestyles



 
 
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