According to Nielsen Online’s June report on Internet usage, people now spend more time, on average, on Facebook than on the other 9 top web brands.

With 87 million visitors, which had spent an average of 4 hours and 39 minutes on the site, Facebook is first (out of the top ten web brands) when it comes to time spent and sixth when it comes to overall traffic in the US. It’s a huge deal; in a world where user attention is the ultimate currency, pageviews have been losing their importance and marketers are focusing on the time users spend on a site. One can easily argue that Facebook, thanks to its phenomenal growth, has the best of both worlds.

Put that together with Facebook’s careful strategy of turning content into ads, and you have the most powerful marketing platform in the world. True, Facebook is still not making as much money as it should be, but with everything going in its favor, results will come with time.