Cayce Pollard is a coolhunter, "a 'sensitive' of some kind, a dowser in the world of global marketing," able to recognize trends (i.e., patterns) before anyone else ...

Gibson's usual themes are still intact -- globalism, constant surveillance, paranoia, and pattern recognition -- only with the added presence of real-world elements (pilates, Google, Bibendum, Echelon, Buzz Rickson's). With incredibly evocative prose, Gibson masterfully captures the essence of a specific time and place ...