Like every self-respecting Hollywood player, Ben Silverman Googles himself. Competitively. "It's become this ridiculous new power game."

It's more like the new kabbalah. Google is many things to many people, and to some, perhaps too much. Google is changing culture and consciousness.

Esther Dyson says that the flood of unedited information demands that users sharpen critical thinking skills, to filter the results. "Google forces us to ask, 'What do we really want to know?'"

Larry Lessig: "Google makes it harder than ever to escape the past."