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Entertainment Software Association - Sales and Demographic Information

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Entertainment Software Association - Sales and Demographic Information
Topic: Video Games 2:52 pm EDT, Aug 19, 2004

] Top Ten Industry Facts
]
] 1/ U.S. computer and video game software sales grew eight percent
] in 2003 to $7 billion -- a more than doubling of industry software sales
] since 1996.
]
] 2/ In 2003, more than 239 million computer and video games
] were sold, or almost two games for every household in
] America.
]
] 3/ Half of all Americans age six and older play computer
] and video games.
]
] 4/ The average age of a game player is 29 years old.
]
] 5/ The average game buyer is 36 years old. In 2003, 94
] percent of computer game buyers and 84 percent of console
] game buyers were over the age of 18.
]
] 6/ Thirty-nine percent of game players are women.
]
] 7/ Eighty-five percent of all games sold in 2003 were
] rated "E" for everyone or "T" for teen. (For more
] information on ratings, please see www.esrb.org.)
]
] 8/ Ninety-two percent of parents surveyed who have
] children under the age of 18 say they monitor the content
] of the interactive games their children play, and 55
] percent of parents say they play interactive games with
] their kids at least once a month.
]
] 9/ Forty-three percent of game players say they play games
] online one or more hours per week, up from thirty-seven
] percent in 2003 and thirty-one percent in 2002.
]
] 10/ More than half of game players expect to be playing as
] much or more 10 years from now as they do today.

Good resource for sales and demographic data factoids.

Entertainment Software Association - Sales and Demographic Information



 
 
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