] Mitra Boolel, who is in charge of the company's
] sex-research team, explained that his findings showed
] that arousal and desire were experienced very differently
] by men and women. A woman's arousal is triggered by
] complex combinations of emotional, intellectual and
] relationship-based factors, while a man's is a simple
] physical response.

Duh! And they had to spend how much money to figure this out?

Viagra flops for brainy women