] TiVo boxes download scheduling information over phone
] lines each night. They also upload a record of what was
] watched, recorded and skipped.
]
] TiVo says it does not identify individual viewers but
] will customize the report to track, for example, viewing
] habits of Silicon Valley subscribers during the Super
] Bowl, the finale of American Idol or the Academy Awards.

June 2003: TiVo to sell data on viewing habits of subscribers