The footage was the most disturbing thing on television in some time. There was US President George W Bush, being prepped for his televised declaration of war. It was not the combing of his hair, the only aspect of the coverage reported by any American media outlet (the Washington Post in this case), which was cause for embarrassment; everyone expects that. Rather, it was the demeanour — I would say antics — of the president himself.

Like some class clown trying to get attention from the back of the room, he started mugging for his handlers. His eyes darted back and forth impishly as he cracked faces at others around him. He pumped a fist and self-consciously muttered, "feel good," which was interestingly sanitised into the more mature and assertive, "I'm feeling good" by the same Washington Post.