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Paul Kedrosky's Infectious Greed: Wal-mart: We Are the Media

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Paul Kedrosky's Infectious Greed: Wal-mart: We Are the Media
Topic: Miscellaneous 3:39 pm EDT, Apr 26, 2006

I've been arguing for some time that companies underestimate how they are already de facto media companies and broadcasters, whether in real-world locations or via their websites. Firms just can't get their heads around seeing themselves that way.

Everyone but Wal-Mart, that is

Paul Kedrosky's Infectious Greed: Wal-mart: We Are the Media



 
 
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