Someone put what some of us already know on a piece of paper. Googlers browse, AOLers BUY.

Ever sat down with AOL and wondered how anyone puts up with the excessive amount of advertising, the number of pitches you have to go through for basic site navigation? Apparently, it is self-selecting, and this is why Google would buy in to AOL. Maybe.

AOL Gives the Best Conversion Rate! | Threadwatch.org