A venture capitalist's observations of the consumer internet, information security, entrepreneurship, and science.
Practicing the Art of Pitchcraft
Commenting on an earlier post of mine, Sridharan suggested that my four year old son’s simple and clear presentation of his thoughts is “a management lesson…Stick to the point and say it in a single sentence.”
I know it sounds a little crazy, but indeed I’ve come to agree that a clear, compelling elevator pitch is essential to growing a business. (And I’ve paid dearly for the evidence.) So after attending a board meeting yesterday in which the management team struggled to succinctly describe their business, I resolved to blog my agreement with Sridharan. Just in time, too, because Nivi’s been bugging me to answer the question: What makes for a good elevator pitch?
