] Like McDonald's, Starbucks is a concept driven as
] much by real estate as it is by coffee and the coffee
] experience. These days Starbucks opens at least three new
] locations a day somewhere in the world. It has taken a
] lot of real estate to open up 9,000 Starbucks locations
] and it will take even more real estate to reach their
] stated goal of 30,000 global locations.
]
] There is much to learn about Starbucks expertise in the
] real estate game and Arthur Rubinfeld, former EVP of Real
] Estate with Starbucks, shares many of these learnings in
] BUILT FOR GROWTH (Wharton Publishing, 2005).

Brand Autopsy: Starbucks Real Estate Learnings