] The lawsuit, filed one day before Apple released Tiger,
] sought an injunction on behalf of TigerDirect.com, based
] in Miami, to stop Apple from using the word "tiger"
] because it infringes on its trademarked name.

Which is bogus, but I guess a trademark lawsuit is cheap marketing.

] The suit, filed in the U.S. District Court for the
] District of Florida, also claims that Apple engaged in
] deceptive and unfair trade practices. TigerDirect, an
] on-line retailer of computer parts and accessories, says
] Apple's use of Tiger "is causing confusion, mistake and
] deception among the general purchasing public."
]
] TigerDirect's contention is that Apple's use of the word
] "tiger" has knocked the retailer from the top of search
] results on Google, Yahoo and MSN.

Oh no! It is called web marketing, and SEO. If you need to be at the top of a generic word like Tiger, buy the adword. If you own your market, you'll still be the top result for your industry; and if someone is looking for Tiger, they won't be a lost customer of Tiger Direct if they go to an Apple site, just like if they went to a zoo site, or whatever.

] "This lawsuit is a load of codswallop," said Mr. Young.
] "Nobody and no company should have the exclusive use of
] the word 'tiger.'"
]
] Mr. Young has offered to license the Hamilton Tiger-Cats'
] historical use of the word Tiger to Apple free of charge.

Globetechnology: In a snarl over 'tiger'