] One culprit may be that while the number of computers
] sold was up 2% compared with last quarter (a 43% increase
] in CPU unit sales compared with the year-ago quarter),
] revenue per unit declined 16%. And while the company said
] iPod unit sales increased 588% compared with the year-ago
] quarter, more recent news took center stage: The number
] of iPods sold increased 16% compared with last quarter,
] but revenue per unit declined 16%. But this is to be
] expected, I suppose, given that Apple's newer, cheaper
] products -- the iPod Shuffle and iPod Mini -- have been
] coming into their own and will naturally bump down
] revenue-per-unit figures.

Should Apple's Shareholders Worry? [Fool.com: Motley Fool Take] April 14, 2005