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The New York Times | Business | Mutual Funds | Essay: Never Mind Justice. How About Just Deserts?

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The New York Times | Business | Mutual Funds | Essay: Never Mind Justice. How About Just Deserts?
Topic: Miscellaneous 7:20 pm EDT, Apr 12, 2005

] The difference between court justice and what I'd like to
] call "sublime justice" is not a difficult concept. But
] it's a bit nuanced, so here's an example. It seems that
] Kenneth L. Lay, the former Enron chairman who faces trial
] next January on fraud charges, has paid Google, the
] online search service, to place ads next to or above
] searches about Enron and related topics and direct people
] to a site that gives his side of the story. (According to
] this Web site, he's not a crook.)

Ah, the joys of Pay Per Click. I suspect after this story appeared in the business section of the NYTimes, Mr. Lay's ad budget and costs per click rose with the traffic.

Update. Indeed, he is gone from the search results now. Back tomorrow?

The New York Times | Business | Mutual Funds | Essay: Never Mind Justice. How About Just Deserts?



 
 
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