] The iMac G5 is completely user serviceable. With its
] simplified, modular interior, the machine was designed to
] make it easy for consumers to perform their own repairs.
]
] If something goes wrong, Apple dispatches a spare part,
] and the owner performs the do-it-yourself repair, from
] swapping out a faulty hard drive to installing a new flat
] screen.

The first iMac was a big step for computers, when Apple demonstrated that people would pay a premium for a non-upgradeable desktop -- manufacturers were killing themselves over PCs that the saavy customer would just keep self-upgrading. Apple sold people laptops for the desk.

Now they are trying to demonstrate that the superior case designwork they do (and we just took a couple of Dells apart -- functional to service but no G5 joy) can save on customer service too. Interesting.

Wired News: You Broke It, You Fix It