To make a long story short, this morning, Rand got in touch with Google and was advised that changing the URL so it doesn't end in ".0" would be a wise decision. Google would prefer not to make an official or public comment, but they did give us permission to share this tidbit. Naturally, we investigated deeper, and found that it's not just inadvisable, but literally impossible to get a URL indexed in Google's engine if it ends with a .0