This commercial is badass. I don't know much about Areva. But this commercial is just really fucking cool. Reminds me of something Edward Tufte would do.

I guess this is part of the campaign to build new nuclear reactors. You know what? It worked. I'm now pro-nuclear. That pretty cartoony happy-fun nuclear commercial has me sold. Also, I want to play sims now.

Areva TV Ad: Super Cool