Recently, discussions about business models surrounding indexing the blog-o-sphere have been popping up. Much of this has been surrounding Technorati. Doc Sears has a great starting point. Wired has an article about how Technorati is becoming a "utility".

Tom Foremski kicked it all off with this account of a statement from a Technorati PR exec:

"It's all about getting the right algorithm" he said at one point, arguing that Technorati's sophisticated automated services would enable corporations to find out what is being said about them, their people, products, and to respond to bad news very quickly, by engaging bloggers in conversations.

Today the part of General Memetics will be played by Technorati.

Technorati in the news