] When your results are ready Project Director Dr. Spencer
] Wells will introduce you to your earliest human
] relatives the members of your specific haplogroup.
] You'll receive a personalized genetic analysis, including
] an online overview of your deep ancestral history. The
] analysis reveals where and when your haplogroup
] originated and how they lived. You'll also receive a
] dynamic map, specific to your lineage, on which to trace
] your relatives' journeys across the planet.

At first glace this seems neat. For $100 you can send a DNA sample to National Geographic. They'll sequence part of it and line it up with a particular subgroup of African ancestors, and provide information about how those ancestors travelled across the planet.

However, upon consideration I'm wondering if DNA analysis is really nessecary. If you were of African descent it might be interesting, but how many haplogroups migrated to Europe? A handful. Most English/Irish/French/Spanish come from one haplogroup. Some english people come from one of the others. If you are of eastern european descent or if you might be native american things get more interesting it appears.

Also, aren't there still debates raging about how native americans got here? You'd think if they could perform this sort of genetic match accurately they could resolve whether native americans are asian, european, or a combination of the two... The website seems to show no relationship between native americans and european haplogroups, but it was my understanding that there is some confusion about this. Its possible that abberant data is written off (possibly incorrectly) as post colonial genetic mixing...

Your Genetic Journey - The Genographic Project